The Most Influential Women Leaders in Marketing 2026

Heather Elliott has spent more than two decades helping mission-driven organizations turn purpose into action. As Senior Vice President and Chief Development and Marketing Officer at National 4-H Council, she combines storytelling, collaboration, and strategic leadership to expand opportunities for young people. 
 
Digital Version

Cover Story

Heather Elliott: Building Confidence, Championing Youth, and Leading with Purpose

Heather Elliott: Building Confidence, Championing Youth, and Leading with Purpose

Over more than two decades, Heather Elliott has built a career around helping mission-driven organizations connect people to purpose. Her work has centered on clear storytelling, strong teams, and the

Articles

Effective Management: The Essential Role of Effective Brand Management in Creating Lasting Value

Effective Management: The Essential Role of Effective Brand Management in Creating Lasting Value

A well-established brand is arguably the most important asset that an organization can have. Branding not only affects how consumers