Prime Highlights
- Lubrizol showcased state-of-the-art microencapsulation technology in women’s health at Vitafoods Europe 2025.
- Major products showcased Curcushine, Magshape, Lipofer, and Lipophytol for skin, vitality, and pregnancy maintenance.
Key Facts
- Curcushine improved the brightness of the skin, reduced dark spots, and gave radiance.
- Lipofer and Magshape optimized mineral uptake with fewer gastrointestinal side effects.
Key Background
At Vitafoods Europe 2025 in Barcelona, Lubrizol Life Science made a huge splash with its premium women’s health solutions based on cutting-edge microencapsulation technology. As the Official Women’s Health Sponsor, the company highlighted delivering innovative and clinically backed nutraceutical ingredients covering diverse phases of a woman’s life.
Curcuzhine was a key product of Lubrizol, curcumin blend microencapsulated as a material for skin well-being. It was found to have excellent ability to whiten dark spots, hydrate skin, and regain its glowing appearance. Microencapsulation enhanced water dispersibility and bioavailability of the active so that simple absorption and simple formulation in various forms of delivery like gummies, powders, and liquids were possible.
Magshape, a magnesium supplement, and Lipofer, an iron microencapsulated preparation, both addressed the question of women’s deficiency of nutrients, viz., pregnancy and menses. Both preparations offered levels of high absorption and less gastrointestinal discomfort characteristic of traditional mineral supplements.
Lipophytol, a plant sterol product, was recognized with maintaining cardiovascular health and menopausal wellness. Newcaff—a sustained release of caffeine—was also designed for energy supplementation tailored to active women.
Lubrizol’s strategy also included AI-powered knowledge to gain a better understanding of women’s physical and emotional well-being needs. From the analysis of consumer trends and behavior, the company could refine the formulation of products according to dominating trends such as “beauty from within,” convenience, and clean-label expectation.
In total, Lubrizol’s Vitafoods Europe stand reminded all of its commitment to revolutionizing women’s health through science-based, sensorial-pleasing, and sustainable nutritional solutions. Its pioneering strategy is constructing the future of functional supplements that are engineered to empower women’s health and well-being through every stage of life.
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