Prime Highlights:
- Girl Socially, founded by Gianni Martinez in 2021, helps small businesses and creators succeed by focusing on personality-driven marketing and real connections.
- The agency works with both brands and creators, offering services like social media management, content creation, influencer marketing, and talent support.
Key Facts:
- Girl Socially offers a subscription program for smaller creators, providing guidance, brand contacts, and resources for growth.
- Martinez plans to expand the creator roster, host in-person community events, and launch initiatives to support women-led, mission-driven businesses.
Background:
Girl Socially, started in 2021 in North Carolina, helps small businesses and creators grow on social media. Founder Gianni Martinez focuses on supporting female-led brands and creators.
She started the agency after seeing that big marketing companies didn’t meet the needs of smaller brands, which wanted a partner who cared about personality and real connections.
The agency works with both brands and creators. For brands, it provides social media management, content creation, influencer marketing, creative guidance, and website support. For creators, it helps with talent management, pitching to brands, negotiating deals, and has a subscription program for smaller creators who aren’t ready for full representation.
Martinez says the agency focuses on planning and reaching the right audience, not just posting content. She believes that strategy, tone, and understanding the audience are what make a brand successful. This approach has helped creators land valuable brand deals quickly. One creator got a $7,000 deal with Dove, and another took part in a New York City event worth over $7,000.
Martinez plans to work with more creators and hold in-person events for the community. She also wants to start a program to help women-led businesses grow. She believes creators and founders do their best work when they have the right support.
With smart planning, personal support, and a strong understanding of Gen Z women, Girl Socially is helping creators and female-led brands grow and focus on what they do best.
